25 ways PR and marketing firms can thrive

For all PR agency owners, hitting the quarter-of-a-century milestone with a growing business is the Holy Grail. Here’s how communicators can find and seize it.

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I recently reflected on the top five reasons our firm is celebrating 25 years, five reasons that apply equally well to other PR and communication firms. Here they are:

Here are 20 more to bring it to 25, because we PR folks like to pitch lists and it takes lots of bullet points to get to 25 years:

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