Corporate blogging tends to hearken the old adage, “We can do this the easy way, or we can do it the hard way.”
The hard way is when you take on everything by yourself.
By “everything,” I’m talking about “the works” package of blogging. Crafting a blog post is much more than just writing text in WordPress and slapping it on the web. There should be some degree of strategy involved, including keyword research, A/B testing, social promotion and SEO.
The path to a robust and effective blog presence is long and complicated.
This can seem daunting for even the most talented content marketing professional, but fear not—you can outsource a lot of this work.
There’s arguably less risk with outsourcing: Hiring the wrong person (as opposed to using a vendor or contractor) can cost up to 30 percent of their yearly salary. That’s an expensive potential mistake.
Want to learn how to offload some of your blogging tasks? Check out the infographic below from Blogger Sidekick: