Infographic: Essential micro-influencer marketing stats for 2019

Social media personalities with smaller audience sizes can revolutionize your marketing efforts. Consider these insights.

This article originally ran in 2019 and is part of our annual countdown of the most-viewed stories from PR Daily.

Does size really matter when it comes influencer marketing?

Many organizations can’t afford the price tag associated with major social media stars or celebrities and their millions of followers—but they don’t have to aim so high to achieve success.

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