COUNTDOWNBeki Winchel
6 signs a PR career is right for you
Considering joining the communications industry? If you meet these qualifications, consider what the field has to offer, because you might be a great fit.
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COUNTDOWNJessica Lawlor
10 books every PR pro should read
Out of the hundreds of books professing unique knowledge of the PR industry, only a handful are truly worth exploring. Here are some titles that warrant a second look.
COUNTDOWNTony Silber
Report: The role of communications pros expands dramatically amid relentless global crises
Annual research from Ragan Communications finds more access to the c-suite, stronger relationships with allied departments, and new stature for communicators.
COUNTDOWNTed Kitterman
7 highest-ranked ESG brands for 2021
Here’s how brands that have the highest marks on environmental, social and governance issues earned their reputation.
PR IndustryMichelle Garrett
21 influencers share top tips for 2021 digital marketing
How will you grab an online audience this year? Here’s how industry insiders see the game.
COUNTDOWNTed Kitterman
6 wordings that are red flags to potential candidates in new hire postings
Phrases like “fast-paced environment” and “like a family” can be a signal that you have a culture problem and could dissuade some applicants from applying.
COUNTDOWNRahel Marsie-Hazen
How ‘granfluencers’ are shaking up social media representation and influencer marketing
Don’t count grandma out when it comes to growing your followers. Here’s what the trend means for the PR industry and social media managers.
COUNTDOWNLogan Trautman
3 social media trends to watch in 2021
Here are the changes to keep your eye on when it comes to social media engagement and outreach in the coming months.
COUNTDOWNJustin Joffe
Film and television staff weigh industry strike, Twitter users rely on platform for news, and Activision Blizzard CEO shares update on culture changes
Also: Travelocity launches curated trips Hispanic Heritage Month, Microsoft users celebrate accessibility and sustainability innovations, and more.
COUNTDOWNOlga Fleming & Courtney Walker
7 PR trends to follow for 2021
When it comes to content and building community, its essential to emphasize humanity, produce authentic video assets and lean on core values.
COUNTDOWNLaura Hale Brockway
59 phrases to help you set boundaries
Preserve your peace of mind with words that create space between you and the conflicts that are common in the modern workplace.
COUNTDOWNLaura Hale Brockway
52 transitional phrases to keep your writing connected
Print this list, and post it near your computer.
COUNTDOWNDavid Brodie
Is Clubhouse the next big social media platform for brands?
Here’s what communicators should know about the latest social platform and its audio format, as more and more users sign on—and what competitors await.
COUNTDOWNJulie Wright
5 tips for identifying—and avoiding—cognitive bias during a crisis
When facing the unknown, you might not even know everything you think you know.
COUNTDOWNLauren McNutt
5 influencer marketing predictions for 2021
In the coming year, expect micro-influencers to flourish, social causes to drive the conversation and content developers to test out new platforms.
