Case StudiesCourtney Blackann
Behind the iconic McNuggets with caviar campaign
How the restaurant used the moment to create fandom and a date night meal.
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Social MediaCourtney Blackann
Social media updates and new features to know this week
Including X, YouTube, TikTok and more.
Leadership CommunicationsJess Zafarris
Top Stories of 2025: What not to say in employee comms: Real advice from your workforce
Communicators and other professionals flagged corporate lines they hate. Here’s how to rewrite the script.
PRCasey Weldon
Top Stories of 2025: Duolingo shares PR secrets of viral ‘Death of Duo’ campaign
The team attributes its success to its ability to adapt on the fly and collaborate.
BrandingDavid E. Johnson
Top Stories of 2025: Cracker Barrel’s new logo is a case study in what not to do
A logo is more than just a logo.
Writing & EditingAllison Carter
Top Stories of 2025: These are the phrases that drive communicators nuts
From ‘leverage’ to ‘thrilled,’ communicators are done with these overused phrases.
PRCasey Weldon
Top Stories of 2025: Pop-Tart Bowl mania: How Weber Shandwick built on success of wacky campaign
The team used wild mascot antics and a range of activations to make the Pop-Tarts Bowl an annual meme-worthy spectacle.
PRRachel Huff
Top Stories of 2025: PR needs PR: How to step into the spotlight in 2025
The PR industry’s biggest blind spot? Not promoting itself.
Artificial IntelligenceAllison Carter
Top Stories of 2025: How to create a GPT to mimic your executive’s voice in less than half an hour
Grab some of their writings and let’s go.
BY THE NUMBERSAllison Carter
Top Stories of 2025: Americans love to get news from TikTok – but not how you expect
Journalists aren’t necessarily who they turn to for news.
PRAllison Carter
Top Stories of 2025: ‘She was the real deal’: Southwest Airlines PR legend Ginger Hardage has died
Hardage is remembered for her Texas style and commitment to culture.
Artificial IntelligenceAllison Carter
Top Stories of 2025: 30 of the best AI prompts for better communications work
Communicators shared their favorite prompts for super-charged work.
Executive CommunicationCasey Weldon
Top Stories of 2025: UnitedHealthcare CEO’s death could change corporate comms
It’s important for executives to talk, but it’s just as important that it’s on the right issue.
PREVIEW FROM THE CENTER FOR AI STRATEGYMeiko S. Patton
Top Stories of 2025: The AI revolution in public relations: What Microsoft’s latest study means for PR professionals
PR professionals sit at the epicenter of AI transformation.
Social MediaCourtney Blackann
Social media updates and new features to know this week.
Including YouTube, Instagram, WhatsApp and more.
