Spring is here, and that means it’s time to do a major housecleaning.
Same goes for your digital newsroom. If you’ve been cramming everything into your pressroom, as though it’s a back bedroom closet, it’s time to dust off what’s useful and purge what you’ll never need again.
“Your newsroom shouldn’t look like the abandoned amusement park of the internet,” says John Capo, who teaches public relations and mass communications at Fashion Institute of Technology and CUNY’s Borough of Manhattan Community College.
Here are a few suggestions:
1. Rewrite your boilerplate.