14 ways to spring-clean your online pressroom
Is your boilerplate outdated? Is your digital newsroom buried in decade-old press releases? Does the CEO’s photo predate his comb-over? Spruce it up.
Spring is here, and that means it’s time to do a major housecleaning.
Just ask Martha Stewart. Reseal the grout lines, wipe lemon over your cutting boards, toss out every article of clothing you haven’t worn in a year.
Same goes for your digital newsroom. If you’ve been cramming everything into your pressroom, as though it’s a back bedroom closet, it’s time to dust off what’s useful and purge what you’ll never need again.
“Your newsroom shouldn’t look like the abandoned amusement park of the internet,” says John Capo, who teaches public relations and mass communications at Fashion Institute of Technology and CUNY’s Borough of Manhattan Community College.
Here are a few suggestions:
1. Rewrite your boilerplate.
Become a Ragan Insider member to read this article and all other archived content.Sign up today
Already a member? Log in here.
Learn more about Ragan Insider.