3 affordable types of videos to boost your marketing

Carve out some space in your budget for livestreams, interview pieces and helpful how-tos.

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Want to cut through the messaging clutter and reach potential customers? Use video.

In a recent survey, 85 percent of consumers said they’d like to see even more brand-centric videos.

Video content can:

Even with limited resources, you can create sleek videos to make your marketing soar. Let’s examine three types of videos that your audience will love:

1. Livestreams

Livestream videos create a sense of community by welcoming your fans to experience an event in real time. They are typically low-cost and require minimal planning. It’s as simple as pushing the record button.

Here are three brands using livestream video to connect and engage with their audiences:

Livestream events

Oiselle uses Instagram to livestream local races and highlight how its employees gather to cheer for the runners.

These unplanned, unedited videos boost camaraderie by enabling fellow runners and Oiselle customers to watch a race together.

Host live chat sessions

These can help you build rapport with your audience.

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