3 communications trends to watch

As the protector of your organization’s reputation, your job includes knowing the opportunities and threats that lie ahead—and communicating them with management. Nowhere is this more evident than in crisis monitoring and social listening.

Some of the newest developments were discussed on a recent Ragan Training Roundtable. Here are three trends that participants say deserve a closer look, and what they mean for your role within the organization:

1. Blurring internal and external roles. The rise of the “mixternal” communicator continues. With so many of us still working remotely for the foreseeable future, teams must continue to work closely together to ensure consistency and clarity.

 It’s a point underscored by Beth Welter, vice president of internal communications at E.W. Scripps. “Internal, external and investor relations are on the same team here,” she says. “It really eliminates disconnects.”

“We all flex back and forth here, because we serve one client—the brand,” adds her colleague Kari Wethington, senior director of external communications. “The push-and-pull creates fluidity and lets us tell a more holistic, 360-degree story.”