3 content trends that affect PR

PR pros should keep an eye on social video streaming, podcasts and the rise of mobile content in general.

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More mobile. “Mobilegeddon” is here. Google’s much-hyped algorithm change arrived April 21, and it has set off a scramble to optimize. The change will downgrade sites that are not mobile-friendly, while rewarding those ready for the mobile revolution. Google promises that the change will have “a significant impact” on search results. The good news is there are plenty of tools to determine if your content sites pass muster, including Google’s own mobile-friendly test.

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