3 essential skills for today’s PR pro

The practitioner’s role goes well beyond a press release placement in the local newspaper. Strategic and tactical abilities are essential.

Ragan Insider Premium Content
Ragan Insider Content

This story originally ran on PR Daily in April, 2015. Not long ago, public relations success meant getting your company or client’s name mentioned in a local newspaper. For a PR pro, the clear path to making that happen usually involved writing a press release.

Things have changed.

Today the PR practitioner’s role has left the press office and has gone global. A win can mean anything from a media placement to a clever tweet to strategic content—plus countless other possibilities that amplify a brand’s message.

What skills do you need to thrive in today’s ever-changing PR world?

To read the full story, log in.
Become a Ragan Insider member to read this article and all other archived content.
Sign up today

Already a member? Log in here.
Learn more about Ragan Insider.