Online newsrooms help communicators tell positive, engaging stories about their brand.
These valuable sections of corporate websites have inherent risks, though:
Here are three quick tips for creating mobile-ready, secure online newsrooms, courtesy of Ibrey Woodall, vice president of Web communications at Business Wire:
1. Consider adaptive/responsive design benefits. Today’s online newsrooms must be viewable on multiple platforms, including mobile devices. Woodall warns against using mobile-optimized sites or apps separate from the desktop site. She instead recommends developing an adaptive/responsive hybrid as an integral part of your site.
“This way all traffic goes to a single site rather than being redirected to a detached site found via an http://m.news.companyname.com URL,” she explains. “This is an SEO advantage, since Google plans to favor mobile-enabled sites in search rankings.”
Additional benefits of adaptive-responsive sites: