3 essentials for a superior, secure online newsroom

Is yours outdated and rife with security risks? Here are a few tips for bringing it up to speed in the mobile era.

Ragan Insider Premium Content
Ragan Insider Content

Online newsrooms help communicators tell positive, engaging stories about their brand.

These valuable sections of corporate websites have inherent risks, though:

Here are three quick tips for creating mobile-ready, secure online newsrooms, courtesy of Ibrey Woodall, vice president of Web communications at Business Wire:

1. Consider adaptive/responsive design benefits. Today’s online newsrooms must be viewable on multiple platforms, including mobile devices. Woodall warns against using mobile-optimized sites or apps separate from the desktop site. She instead recommends developing an adaptive/responsive hybrid as an integral part of your site.

“This way all traffic goes to a single site rather than being redirected to a detached site found via an http://m.news.companyname.com URL,” she explains. “This is an SEO advantage, since Google plans to favor mobile-enabled sites in search rankings.”

Additional benefits of adaptive-responsive sites:

To read the full story, log in.
Become a Ragan Insider member to read this article and all other archived content.
Sign up today

Already a member? Log in here.
Learn more about Ragan Insider.