PR is an important channel to get the word out about your startup. It not only is a way to get more customers, but it is also important for recruiting, business development, fundraising and your overall company morale.
Although it can be a difficult channel to crack initially if you decide to do it on your own, it is very much possible to get good media coverage without hiring any agency. Journalists want to write good stories and most of them welcome pitches through cold mails. You just need to pitch them the right way to get their attention.
When you’re pitching, make sure you keep following points in mind:
Personalize Your Pitch
Remember this: news outlets don’t write about your startup, it is the individual writers that do. All of them have different areas of interest. Before pitching to anyone, read what topics they write about in their bio. Read their previous articles before deciding whether they are right fit for you or not. Then send them your personalized pitch, one journalist at a time. Related: 9 Juicy ‘Extras’ to Offer Journalists That Can Instantly Sweeten Any PR Pitch