Marketing 3 gamification tactics for content publishers Readers will come back to your site again and again if compelling content is augmented by rewards in the form of points, badges, or a position on a leaderboard. By Brianne WalterJan. 23, 2014 SHARE Ragan Insider Premium Content To read the full story, log in. Become a Ragan Insider member to read this article and all other archived content. Sign up today Already a member? Log in here. Learn more about Ragan Insider.