Crisis Communications 3 guidelines for using social media monitoring during a PR crisis Automated systems do help you know what people say about your brand online, but they can’t do everything. By Lorna Bush, Liz GlazierJan. 4, 2016 SHARE To read the full story, log in. Become a Ragan Insider member to read this article and all other archived content. Sign up today Already a member? Log in here. Learn more about Ragan Insider.