3 key elements for writing irresistible e-mail subject lines

E-mail and social media are a powerful marketing combination. Copyblogger ‘s Brian Clark says the subject line of your e-mail is like a news headline — it must capture the attention of the reader. Clark takes a look back at headline fundamentals, the specifics that apply to subject lines, and the “secret sauce” that makes e-mail your top conversion channel. — Susan Young

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