Nothing says “happy birthday” quite like a big-name brand recognizing the occasion and offering you something special.
Most consumers don’t expect it.
Brand managers seeking to reach consumers on their birthdays should heed this advice:
1. Offer freebies, discounts
You’d be hard pressed to find a consumer who isn’t excited about a free gift or additional discount in honor of their day or month of birth.
Gifting goes a long way with today’s consumers. More and more, they want something to walk away with, instead of a boring, templated email.
Brands such as Sephora, Starbucks, Ulta, Superga and Anthropologie offer something consumers can physically take home on their birthday.
A free sample, a complimentary product of their choice or an additional discount with purchase not only brings the consumer into your store or website, but it also sends them home with a something that promotes your brand.
Even something as simple as a month’s worth of free shipping shows the consumer that you’re paying attention and value their patronage.
2. Write a personalized social media message