3 keys to birthday marketing success

Want to reach consumers on their name day? Offer an element of surprise. Increase your brand loyalty with these useful tips.

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Nothing says “happy birthday” quite like a big-name brand recognizing the occasion and offering you something special.


Most consumers don’t expect it.

Brand managers seeking to reach consumers on their birthdays should heed this advice:

1. Offer freebies, discounts

You’d be hard pressed to find a consumer who isn’t excited about a free gift or additional discount in honor of their day or month of birth.

Gifting goes a long way with today’s consumers. More and more, they want something to walk away with, instead of a boring, templated email.

Brands such as Sephora, Starbucks, Ulta, Superga and Anthropologie offer something consumers can physically take home on their birthday.

A free sample, a complimentary product of their choice or an additional discount with purchase not only brings the consumer into your store or website, but it also sends them home with a something that promotes your brand.

Even something as simple as a month’s worth of free shipping shows the consumer that you’re paying attention and value their patronage.

2. Write a personalized social media message

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