Today’s gift guides include printed pages and online formats to include more products than ever.
A great product can generate a lot of talk on social media by being presented attractively for digital consumption. Editors such as The Kit‘s Michelle Bilodeau are looking to fill their corporate Instagram feeds as well as publication pages. Follow these three steps and help your products land on both:
1. Plan around the online and social hit.
Craft your pitches to include elements that readers will want to share on social media. Think about a creative way consumers can engage with your product along with a campaign hashtag. Just as when you include a storyline in a pitch, including decorations on your product’s theme can help editors imagine how to photograph them. This reduces one step of the design process for the publication and gives you additional influence on how your product is presented to the world. Bilodeau relies on her art department to turn attractive products into social collateral. “We always welcome brands who are open to us sharing the products on social,” she said. Bilodeau said she will feature some materials in the magazine and others only on social media.