A line of Kleenex tissues in the United Kingdom will soon have a new name.
The company recently announced that it was changing its “Mansize” tissues to “Extra Large” after many consumers complained the moniker was sexist.
A spokesman for Kimberly-Clark said: “Kleenex Mansize tissues have been on shelves for the past 60 years. Over that time, the brand has always been characterised by a much larger tissue size, which is both soft and strong.
“It was launched at a time when large cotton handkerchiefs were still very popular and Kleenex offered a unique disposable alternative. Despite that our consumer service is registering consistent increase of complaints on gender concern related to Mansize subbrand.