The social media industry can be a lot like fantasyland at Disney World—full of information, flashing lights, advice, experts and characters. And like Mickey, we social media managers need to be able to blast through the nightmares and hype, to slay the dragons (e.g. social media pitfalls, haters, crises, stale content) and find our way to the top of the mountain.
The best route is to set a strategy, jump in the fire and grow from there. After more than three years of corporate social media management, I continue to look for new ideas, fresh perspectives and ways to elevate my craft.
With that goal in mind, I attended Ragan Communication’s 6th Annual Social Media for PR and Corporate Communications Conference held this year in Walt Disney World to get inspired, network with other social media pros and come up with some new ideas to try at work. Ragan publishes PR Daily.
Here are the key lessons I took away from the conference and I hope they help you slay whatever social media dragons you’re battling.
Tell a great story