3 marketing takeaways from ‘Downton Abbey’

Over six seasons, characters in the British period drama endured a variety of highs and lows. In the end, though, three lessons prevailed. Here’s how PR pros and brand advocates can relate.

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The final episode of PBS’ acclaimed series aired Sunday. Though the beloved show had its fair share of goodness, darkness and surprises, the endnote was optimistic, and most characters were given decent—if not joyful—endings.

Instead of bidding farewell to the Crawleys, continue their story by using these marketing and PR takeaways:

1. Adopt a moral compass.

The storylines that surrounded Lord and Lady Grantham weren’t always prim and proper. Despite this, the British aristocracy on which the show is based suggests that doing the right thing is often the best thing.

In marketing, leading by principle instead of what might get you ahead is a solid strategy to adopt. As clients often look to your past examples as proof of your character, it’s wise to handle stressful situations with poise.

Although a flamboyant strategy might help your brand to stand out, it might fail to earn respect from colleagues and prospective clients. The same applies to adopting a reputation for being a hard sell. Despite your ability to insistently market your organization, sometimes getting the client demands taking a more honorable, more subtle approach.

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