3 media relations myths
Cultivating meaningful relationships with the media.
Some organizations might believe that media relations are transactional, exchanging bits of information for a moment in the headlines.
“But this is actually a myth,” April Nelson, senior director of media relations, policy communications and crisis response at Cargill, said at the PR Daily Conference. “Media relations is a mutually beneficial relationship between (our organizations) and the media.”
Organizations shouldn’t just send something off to the media and hope that it gets attention, she said. “It’s about investing time in those relationships,” she said.
Investing time in relationship building can mean that an organization is talking to reporters even if there’s no news to share.
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