3 misunderstandings about public relations
What is PR? I bet you wish you had a nickel for every time someone asked that question. “PR is often misunderstood by the masses, and as a result many people are confused by what PR can do and what it cannot do,” writes PR pro Karla Jo Heims. She highlights three of the biggest misunderstandings about PR and argues that the way PR is typically done today is incorrect. — Matthew Royse
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