3 paramount truths for PR pros

A willing embrace of social media trends, understanding of measurement, and focus on relationships are all crucial for a successful public relations career. Consider these insights.

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The PR industry is thriving—and so are communicators who take advantage of changing trends.

In April, The Holmes Report wrote that the PR industry grew in value by 7.4 percent in 2016—up from a 5 percent increase the year prior.

The Holmes Report wrote:

The research reveals that the Top 250 PR firms reported fee income of around $11bn in 2016, compared to $10.7bn for last year’s Top 250 ranking. The world’s Top 10 PR firms account for $5.1bn, a 3.3% increase on 2015, led by strong performances from BlueFocus (up 17.2% in constant currency terms), Weber Shandwick, Golin and Ketchum.

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