3 post-pandemic consumer behavior shifts to monitor and anticipate
During the second summer of the pandemic, there’s reason to feel hopeful. Vaccines are rolling out, and signs point to pent-up consumer demand. But a lot of unknowns remain.
By the time schools reopen, economic activity will likely be in full swing, and the longer-term implications of newly learned pandemic habits and behaviors will become clearer. As we transition to that point, brands must decipher clues to evolving consumer behavior and watch for three real-time signals to anticipate shifts.
Signal 1: Convenience tied to value.
While the pandemic accelerated consumers’ desire for convenience through necessity, the unanswered question is: Are consumers willing to continue to pay for it? Will the price of at-home convenience trump experiential events?
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What to watch:
Adoption curves and the number of users on delivery apps. Are new users still being added, and has the user base declined?
In-app purchase reviews and engagement. During the pandemic, consumers were more forgiving of a poor user experience. To see how much consumers return to pre-pandemic expectations and to in-person experiences, monitor app reviews and engagement.
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