3 post-WFH video storytelling mistakes

 Here are three tips to help you script and shoot better company videos in the post-WFH era, shared in a recent Ragan webinar.

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Videographers are eager to get back in the field to shoot higher quality brand stories after months of being relegated to Zoom and other WFH constraints.

But that doesn’t mean you should just hit the streets with camera in hand. In fact, that could be your first mistake. Here are some others to keep in mind before rushing in, er, out:

 Mistake No. 1: Shooting from the hip. Run-and-gun may work for cinema verité and documentaries, but most corporate video requires more planning.

“Creativity without structure is just chaos,” video producer Drew Keller shares in a recent Ragan webinar. “Thanks to cognitive bias, stories feel better than randomness—even when randomness may be the truth.”

Mistake No. 2: Not starting at the end. “You need more than a neat story and an iPhone,” says Keller. “Start with your end goal. Know what you want to achieve before you shoot. There’s just too much competition for a probable viral video to wing it.”

 For example, is your goal to:

“Those goals determine what type of video you’re shooting,” he adds.

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