3 PR lessons from ‘Beauty and the Beast’

Get ready to be Disney’s guest with these savvy takeaways for brand managers.

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Disney is rebooting “Beauty and the Beast” with a live-action film that’s hitting theaters this week. The excitement is palpable: The first trailer earned 127 million views in the first 24 hours of being posted, Attitude reported.

Here are a few takeaways PR pros can learn from the film’s PR campaign:

1. Play to people’s emotions.

From the casting announcements to the final trailer and film clips that Disney has shared with moviegoers, people have been sharing their excitement on social media and with friends.

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