1. Keep it simple. When Beyoncé released her self-titled 2013 album, she did it in a way no one expected: silently and overnight. Late-night iTunes users were surprised to see a new album from Beyoncé available for purchase after no press or publicity was used prior to the debut. The results? The world freaked out and Queen Bey experienced one the most successful moments of her entire career. Sometimes it can pay to keep your PR simple and let the product or service speak for itself. A loyal audience will follow.
2. Keep It Clean: Graphic designers might want to create the craziest graphic to get attention, but something Beyonce’s fan base latched onto was the clean design that followed through from her self-titled album all the way to her summer tour with husband and fellow musician, Jay-Z. The clean font became instantly recognizable as a part of Queen Bey’s branding and has landed on TV screens, t-shirts, and more. Consistency counts.