3 PR lessons from ‘La La Land’

The love story about a jazz musician and an actress swept the Golden Globes, beguiling viewers with its music, dancing and characters’ chemistry. Here’s what communicators can take from it.

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Film viewers and critics are in love with “La La Land.”

Justin Chang, contact reporter for The Los Angeles Times, wrote:

“La La Land” is both a ravishing throwback to Old Hollywood and a moderately jaded fairy-tale riff on contemporary Hollywood, a story about two aspiring entertainers falling in love against the jazz clubs and studio backlots of a charmingly retro Los Angeles. This all-sunshine-all-the-time milieu is nothing if not inviting — more inviting, surely, than the mean Miami streets of “Moonlight” or the frosty New England town that gives “Manchester by the Sea” its title. But it also raises the question of whether, in that small arena where art and awards shows occasionally intersect, the most palatable and self-promotional choice is necessarily the most deserving.

On Sunday, the film—featuring Emma Stone and Ryan Gosling—swept the Golden Globe Awards, winning the seven awards for which it was nominated (including best actress, best actor, best director, best score and best screenplay).

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