3 PR lessons from Pope Francis’ TED Talk
Brand managers can take inspiration from the pontiff’s address, which warned listeners not to forget those around them and to use their power wisely.
The pontiff took part in TED2017—a nonprofit talk series that stands for “Technology, Entertainment and Design”—which was held Tuesday in Vancouver, British Columbia.
The pre-recorded talk, titled, “Why the only future worth building includes everyone,” marked the first time the pontiff addressed an international conference—and the first time any sitting pope has made a speech like this.
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