3 PR lessons from Pope Francis’ TED Talk

Brand managers can take inspiration from the pontiff’s address, which warned listeners not to forget those around them and to use their power wisely.

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The pontiff took part in TED2017—a nonprofit talk series that stands for “Technology, Entertainment and Design”—which was held Tuesday in Vancouver, British Columbia.

The pre-recorded talk, titled, “Why the only future worth building includes everyone,” marked the first time the pontiff addressed an international conference—and the first time any sitting pope has made a speech like this.

The Verge reported:

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