When starting out PR was a fairly predictable discipline. Standard strategies like press tours, tradeshows, press releases and launch events drove the bulk of a company’s brand story.
Then like many other industries rapid innovation and technology disruptions changed the way stories were created, told and shared.
Throughout it all one constant remained unchanged. At its core, the art and essence of PR comes down to one thing: storytelling.
Every brand, technology, product, and person has a story to tell. Whether you are a business of five people or a Fortune 50 company, you need to know how tell your story the right way, at the right time, to the right people.
How do you do it? Here are three PR principles I apply at Porch, a home improvement network, where I serve as VP of brand communications.
1. The story comes first.