3 questions corporate communicators should ask

If you’re getting bogged down by a client or co-worker’s vision, this framework can help solve the problem you face.

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Co-worker: “We need a flier.”

You: “A flier?”

Co-worker: “Yes. We need to get the word out about all the latest online courses we are offering. We want to create a flier to go with the membership renewal letters.”

You: “How many fliers are currently mailed with the membership renewal letters?”

Co-worker: “There are three other fliers.”

You: “So, this would be a fourth flier.”

Co-worker: “Yes.”

You: “And you want the flier to list the titles of the online courses that we currently have available?”

Co-worker: “Yes.”

You: “But you can go online and see an entire listing of the courses from the landing page?”

Co-worker: “Yes, but we still want a flier. Members ask us what courses are available.”

You: “Do you tell them to look at the course website or send them the link?”

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