3 questions to ask before joining the latest social media platform
It might be where all the cool kids go to post memes, but is it really a good fit for your organization’s goals?
Many of us entered the PR and marketing industries for some version of a similar reason— above all, we love to connect with other people and find shared, human experiences.
However, I have witnessed countless peers in the industry try to follow this impulse and lose precious time and energy to what I like to call “squirrel marketing distractions.”
These are when a brand new social media platform or method comes on the scene and instills major feelings of FOMO (fear of missing out) across the industry. Everyone races to sign up for the “new,” flashy thing only to find out they do not have the bandwidth to give it the attention it deserves. Flash forward to you feeling ridiculously overwhelmed and frustrated with the very thing you were a fanatic about just three weeks ago.
If this feeling sounds familiar to you—perhaps you recently experienced what I described above when downloading Clubhouse or TikTok for the first time—allow me to help you skip the headache next time: Squirrel marketing is a big no-no.
What happens when you are dividing little bits of your energy across a bunch of different places? For me, it resulted in mediocre content, mediocre marketing strategies, and inevitably, mediocre business growth.
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