Tough conversations are part and parcel of PR professionals’ lives. However, one interesting observation that many PR practitioners can attest to is that more often than not, the non-believers of PR tend to skew towards small medium businesses (SMBs).
To successfully sway the critics, one must first start by understanding them. SMBs are a unique bunch and are understandably different from their MNC counterparts – the big-ticket differentiator being their budget which shapes their beliefs and values about how a business should be run, and by extension, how big a role PR should play.
However, there is still light at the end of the tunnel – in true PR spirit, it is all about understanding the target audience, crafting the most convincing message and creating a strong (and hopefully lasting) relationship between SMBs and PR. In the same vein, we need to understand SMBs’ pain points before we can accurately target the source of their PR misconceptions and nip the source in the bud.
With that said, here are some common misconceptions SMBs have about public relations and how PR professionals can dig deep into the shoes of SMBs in order to tweak their perspectives in favour of PR:
1. PR can boost your offerings.