Here are three signs you should start looking for a new PR and social media agency:
First, if you firm is complacent—and doesn’t enthusiastically embrace opportunities to help you achieve your communications and business objectives—then it’s time to find a new PR partner. Energy and effort are huge in our business, and opportunities must be pursued and capitalized on when they are available.
If creative thinking is met with a sour response, or high-profile media opportunities are not seized aggressively, then you should sail your ship in other waters.
Second, if your PR firm isn’t yet developing content for a variety of media channels, then it’s time to move on. Our communications category has evolved—that’s clear—and content creation is king. It’s the whole royal family, to be honest.
Clients should be able to rely on one agency to help best penetrate traditional media and social media—and having an in-house creative services team is crucial to keep the content marketing engine firing.