Some 57 million Americans listen to podcasts, and those numbers continue to grow. Leading companies such as Netflix have made them an integral part of their communications.
What’s the payoff? Here are three reasons businesses are flocking to start podcasts:
1. They’re mobile—just like your audience. Listeners can tune into your podcast from the office, the train, even the shower!
2. They’re human. Podcasts allow for greater emotion and personality than a bland newsletter.