3 reasons you need accreditation in PR (APR)

“I don’t think you need to be a certified professional to practice PR,” Jeremy Porter wrote for the Journalistics blog. “I want my lawyer and my doctor to be licensed, but my publicist … well, I just want them to have some relevant experience and know what the heck they’re talking about.” And yet, despite these reservations, Porter insisted that people just starting their careers in public relations should get their APR (although an MBA might be more valuabl…