3 rules for PR in a decentralized media landscape
Rethinking how influence works when everyone has a voice.
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The era of mass media is fading fast. Rising in its place are niche communities, independent creators and audiences that expect communication to be a conversation, not a broadcast.
In this decentralized environment, PR pros can no longer rely on traditional media outlets to reach large swaths of consumers. A new game requires a new playbook.
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