A communicator on a small team can easily feel overwhelmed.
If you are the marketing lead at a growing tech business, you must juggle multiple strategies on a tight budget—with increased pressure from the leadership team to “move the needle” with your marketing investments. Your PR has likely been ad hoc and handled in-house to help drive brand awareness, but you’re wondering if it is time to invest in outside PR expertise to support your next growth phase.
When is the right time for an organization to hire a public relations agency? There are three key turning points a scaling business should consider when investing in PR:
1. You are preparing for your next round of funding.