Media Relations 3 skills PR and SEO pros share PR professionals and SEO specialists have a lot in common, and the two fields are growing even closer together. Both groups can learn something from one another. By Adam TorkildsonAug. 28, 2014 SHARE Ragan Insider Premium Content To read the full story, log in. Become a Ragan Insider member to read this article and all other archived content. Sign up today Already a member? Log in here. Learn more about Ragan Insider.