3 skills to give PR students an edge

Of course, you need to know how to write well, but what are the other, less obvious skills that young people will need to score internships and jobs in PR.

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Certain abilities will always be needed to carry out successful PR. For instance, writing and managing relationships will always remain integral. If empathy is the ability to put oneself in another’s shoes, it is—for now and the foreseeable future— the most important skill for any PR pro (or marketer).

However, new realities mean that skills once dubbed relevant for “others” now give budding PR pros a leg up.

Here are three such skills:

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