3 social media lessons from police departments’ viral ‘lip sync challenge’

Many law enforcement agencies are racking up thousands or millions of views across online platforms for funny versions of popular songs. Consider these takeaways.

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Law enforcement agencies are earning kudos—not for police work, but for their dance moves.

The Norfolk, Virginia Police Department’s version of “Uptown Funk” has earned the organization media coverage—as well as garnering more than 39 million views on Facebook:

It’s one of many videos in a viral lip sync challenge that has been recently spreading across law enforcement agencies.

7 News Miami reported:

It all began in Texas, when the Bexar County Sheriff’s Office shared a video of deputy Alexander Mena singing “Fuiste Mala” by the Kumbia Kings on June 19.

Officers who handle social media for the department decided to post Mena’s video, saying he had “a mean lip sync not many can beat.” That prompted other law enforcement agencies to take on the challenge.

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