3 spokesperson mistakes that quietly kill credibility

There are three interview behaviors that could derail even the most experienced spokespeople. And when they show up during an important interview, particularly during  on-camera interviews, they can reflect poorly on the entire organization.

A recent Ragan Training session breaks these down bit by bit.

It’s important to remember that none of these are personality flaws. Spokespeople should lean into their natural tendencies, whether they’re outspoken or more reserved. These are preparation problems. And they’re fixable with some pointers.

While these mistakes increase risk, there are some ways to mitigate this. Media training should be about building readiness, including the unexpected.