3 summer activities for PR pros

As many in the industry power down for vacation, communicators looking to get ahead can spend their summer free time getting organized and testing new tactics.

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Summer is in full swing—but don’t let the heat slow you down.

With many communicators in vacation-mode, you might find yourself in a summer slowdown (though it probably won’t last long), so this season is a great opportunity for your organization to recharge those PR and communications muscles. Connecting with old media contacts, rewarding your supporters, cleaning up media materials and brainstorming new creative ideas to tell your story are great ways to make progress through the dog days of summer.

Here’s how to tackle these summer projects:

1. Have fun and think outside the box.

Everyone is enjoying the warmth of summer, so think of pop-ups and popsicles to get your message across to your audience.

This season is a perfect time to try new “fun” strategies. Try out that new social media platform to see if it is the right fit for your organization. Put on a summer event with a partnering restaurant or shop to help increase visibility and make new connections.

It’s also considered a slow news time, so it might be a good opportunity to follow up with a reporter who until now has been too busy to write about your story. Approach them with a new creative idea or ask them what stories they are working on (and how you might be helpful).

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