Creativity is essential for PR pros—especially when you’re angling for media coverage.
When outreach efforts fail to generate placements, PR teams can feel defeated.
That’s why innovation is crucial; teams should always be prepared to shift focus and identify new ways to produce results, regardless of roadblocks.
Here are several nontraditional PR tactics to amplify your results:
Links magnets generate backlinks organically. They take numerous forms, such as infographics, blog posts, resource lists and guides.
To begin, create something that will grab attention. This requires comprehensive information, uniqueness and SEO-friendly content.
Resource lists are a fantastic example. Make sure the list is comprehensive, stands out to readers and makes people want to link back to it. The content doesn’t even have to be unique; it could simply contain links to other sites.
Make it easy for people to find resources and ensure high-quality content, and backlinks will materialize.