3 takeaways from the NBA’s and NHL’s social media efforts

When analyzing game results, statistics tell the tale. Likewise, hard data can be invaluable in gauging your organization’s online success and guiding future efforts.

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The best of the West and the beasts of the East lock horns in two must-see series. In one, we have the matchup between LeBron James’ Cleveland Cavaliers and a star-studded Golden State Warriors team.

In the other, we have the dominant offense of the Pittsburgh Penguins versus a dangerous Nashville Predators team riding the high of appearing in the organization’s first Stanley Cup Finals since its inception in 1998.

As one Finals (NHL) has swayed from early domination by the Penguins to a competitive and fun-to-watch 2-2 matchup, the NBA series has been a complete rout by the sharp-shooting Warriors. (I’m writing this as Game 3 tips off.)

Though both matchups offer plenty of intrigue and electricity, there has been a clear winner in terms of social media presence: The NBA is putting on a clinic.

As in the games themselves, statistics tell just how wide the disparity is in the conversations about the NBA Finals and the Stanley Cup Finals.

Talkwalker recently revealed that there have been more than a half-million social media posts about the NBA Finals and its two teams. By comparison, there have been only about 96,000 posts related to the Stanley Cup Finals.

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