What’s in a (brand) name?
Many brand names are daunting to say (have you tried to pronounce designer fashion names?). There can be a number of reasons behind those difficult eponyms, such as a founder’s name, regional inspiration, or sentimental purposes.
Lululemon founder Chip Wilson created the brand name due to the lack of the letter “l” in Japanese phonetics. Wilson said the company assumed Japanese consumers would find the name authentically North American.
While that’s one reason to choose a brand name, here are three additional things to consider when settling on an organizational moniker:
1. Give people something to say.