3 timeless tips to score more press
There’s a reason journalists think PR pros spam them. Here’s how to change their minds, build better relationships with the reporters you pitch—and a better collection of clips.
Turning heads and earning headlines is no easy task. After all, it’s never as simple as buying a media list and clicking “send” on your next email pitch.
Here are three proven ways to carve out space for your story by carving out more time in your schedule to build better media relationships with the busy reporters on your beat:
1. Nurture relationships, not lists.
“The press is becoming more of a revolving door every day due to layoffs and a [fragmented media environment],” says Jason Abrams, public relations manager at Amtrak. “We’re at a place now where you have to use multiple tools to stay on top of media moves — you can’t just use one anymore.”
Abrams is signed up for multiple sites offering daily e-mail alerts about journalist moves. “I’m subscribed to Muck Rack, They Talk Biz News and Cision — and they’re all good,” he says.
He also uses LinkedIn and Twitter to stay on top of the media comings-and-goings.
“A lot of reporters I follow will also comment or like a post when someone else announces a new beat or job, so it shows up organically in my feed,” he says.
The bigger point is that we can’t forget the “relations” part in “media relations.”
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