3 tips for better content marketing goals

PR pros often churn out high-quality articles and visuals, but how do you know they’re attracting consumers and boosting the bottom line?

Ragan Insider Content

As 2017 unfolds, the importance of content marketing is growing.

The challenging aspect of content marketing is that it’s easy to lose track of where you are. There’s usually a lot of time between when you publish content and when you see results, so you can get lost in the middle. The solution is to set better goals.

“Business goals represent an intentional approach to your business. They tell your team and the marketplace that you’re not simply going to react to developments, but take an active role in shaping your company’s future and the marketplace itself,” says an article on the Gaebler website.

If this is true, then why wouldn’t you have specific content marketing goals as well? Goals provide focus, motivation, confidence and accountability. Stop approaching content marketing in a guerrilla warfare manner; instead, attack it head on with strategic goals.

Here’s how to set goals that produce tangible benefits:

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