3 tips for comms to handle constant change

Feeling overwhelmed? Struggling to keep up with constant change? You’re not alone.

“We’re all operating in a VUCA world now, including your employees” says Diana Peltier, a change communications consultant with Ragan Consulting Group.

The acronym for “Volatility, Uncertainty, Complexity and Ambiguity” should be pretty familiar to you and your teams by now. What’s not is how to handle it. Here are a few ideas:

1. Recognize change is here to stay. “If we learned anything this year, it’s that change is unavoidable,” says Peltier, who will dig deeply into change theory during our March 9 “New Change Communications Strategies for 2021” workshop.

That’s the bad news.

“The good news is the more we understand change, the more able we are to navigate through it,” she says. “Uncertainty is a big part of what makes change debilitating—so the more you study it, the less power it has over you.”

2. Arm yourself against the “Amygdala Hijack.” Understanding how neuroscience drives our reactions to change helps demystify and defuse its power.