3 tips for establishing a strong client/agency partnership

It’s the ultimate compliment for PR pros to be treated as part of your internal team. Here’s how you can make sure you get the most from your agency partners.

Ragan Insider Premium Content

“We don’t think of you as our PR agency, you’re part of our team.”

If you just got chills, you understand what a compliment it is to hear a client utter those words to you and your team.

A truly symbiotic partnership between an agency and client is hard to come by, and typically doesn’t happen overnight. It takes work from both sides and it can have its ups and downs, as does any relationship between two people that spend a lot of time together. When a great client/agency partnership hits its stride, whether that’s two months into the relationship or two years, the results are magic.

Much of it boils down to being really committed and unwavering on the basics. Here are three ways to solidify your relationship:

1. Clarity: Be clear on what you’re working toward.

At the start of a new year or ahead of a new product launch, it’s important to come together and agree on what great results look like.

To read the full story, log in.
Become a Ragan Insider member to read this article and all other archived content.
Sign up today

Already a member? Log in here.
Learn more about Ragan Insider.