3 tips for making yourself irreplaceable

Some PR work won’t be immune to automation and revolutionary industry changes. Here’s how to keep your PR role relevant.

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Ragan Insider Content

According to researchers at Oxford University, 47 percent of American workers have a “high probability of seeing their jobs automated over the next 20 years.”

Retail, manufacturing and others are the industries projected to be impacted by robots and automation. Service industries like customer service, office management and even writers also look to be affected.

For now, it doesn’t look like PR jobs will be impacted by robots and automation. After all, what have we always said? “PR is a relationship business.” PR experts are relied upon for their creativity, their ability to be agile and expect the unexpected, and their gift of gab to get reporters to read your upcoming announcement, take a pre-briefing with that executive who is in town for just this week or cover a piece of news that at first doesn’t seem newsworthy.

Yet, what if robots could take your PR job, too?

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